Okay, so Locus focuses on specialty SF bookstores, but still, look at this list!
1) Night Watch, Terry Pratchett (HarperTorch) 1-
2) Exile's Honor, Mercedes Lackey (DAW) 1-
3) Dune: The Butlerian Jihad, Brian Herbert & Kevin J. Anderson (Tor) 21
4) American Gods, Neil Gaiman (HarperPerennial) 137
5) War of Honor, David Weber (Baen) 1-
6) The Sky So Big and Black, John Barnes (Tor) 1-
7) Burndive, Karin Lowachee (Warner Aspect) 1-
8) The Voyage of the Jerle Shannara: Morgawr, Terry Brooks (Ballantine Del Rey) 25
9) Cryptonomicon, Neal Stephenson (Avon) 3-
10) Digital Knight, Ryk E. Spoor (Baen) 1-
Only one other new author (Karin Lowachee, with her second book) on that list -- and all the rest are big names! Like, my name is on the same list with people like Weber, Stephenson, Brooks, Pratchett, and Lackey!!