Captain Morgan Rum has a current campaign with the tagline "Got a little Captain in you?" One of the billboards for it features a bunch of soccer players standing before a goal, with someone obviously about to try to kick through them. All of the players but one are shielding their groins. One of them is, naturally, standing in the Captain's pose -- straight up, one leg resting on an imaginary chest of treasure.
So... what this says to me is "Captain Morgan: It'll make you forget to protect your balls."